In Spring 2026, I was rewarded for winning a competition with the opportunity to work collaboratively on a professional advertising campaign in collaboration with Imperio for Transport for West Midlands’ summer campaign, ‘You’re Bussing It’.

The campaigns aim to encourage more frequent use of the Bus system within the West Midlands.

Myself and 3 other students spent multiple days shooting across the West Midlands, spending time riding the bus networks meeting and interacting with the public and taking candid photographs with their knowing consent.

The images went live in July 2026, featuring on billboards, busses, and online as the campaign launched. See some media links here:

https://www.aol.com/articles/students-photos-used-bus-ad-150409000.html

https://www.wmca.org.uk/news/talented-young-photographers-hop-on-board-to-get-residents-on-the-buses/

https://www.bbc.co.uk/news/articles/cm2r687vxxyo

https://www.bcu.ac.uk/news-events/news/bcu-photography-students-region-wide-transport-campaign